The broader your initial keywords are, the more suggestions you will see, however it is not recommended to be too specific or too general. This is great if you do not really know where to start as far as finding keywords for your pages.įor example, you can begin by typing in more broad search terms such as “men’s t-shirts” or “t-shirts for men,” and Keyword Planner will show you the insights on those keywords as well as a list of related keywords. When you begin researching possible keywords to use in your campaign, Keyword Planner can provide suggestions for related keywords. Seeing average monthly search numbers for keywords.It is a handy free tool that allows you to discover keywords related to your business and see the estimated monthly searches they receive as well as the costs to target them. Google’s Keyword Planner is designed to help you research keywords to use in your Search Network campaigns. While there are a number of keyword research tools available, if you are using Google Ads, Keyword Planner is a great way to begin your research and start new campaigns. Ultimately, by doing proper keyword research, you should be able to create targeted content to help drive traffic and conversions directly to your website. It can also help you find new content ideas, learn more about your audience, and keep you up to date on industry jargon. Proper keyword research should provide you with a variety of ways searchers may be using language to find products or information in the SERP. Understanding the competition will better help you adjust your strategy and optimization efforts to rank better in the SERP. Keyword research helps you better understand the demand for individual keywords and how hard it would be to compete for those terms in organic and paid search results. Many businesses start by making a list of keywords that are relevant to their business but once you have that list you have to begin evaluating which keywords will work best for your individual campaigns and site pages. Keyword research is a core task in SEO that involves identifying popular words or phrases that are relevant to your business or industry in order to figure out what to rank for. If you are new to search engine marketing, know that keyword research is arguably one of the most important steps in optimizing your website to perform better in the SERP. What is keyword research and why is it important? If you’re already using Google Ads (formerly called AdWords) or plan to start incorporating search ads into your marketing strategy, Google’s Keyword Planner is a great tool to get you started.īefore we dive into Keyword Planner and how it works, we will give a brief explanation of keyword research and why it is important for both organic and paid digital marketing campaigns. If you have just begun your search engine marketing journey, a great place to start is with keyword research. The Keyword Planner tool is designed to help marketers discover important keywords and to find data for certain keywords like search numbers, competition, and ad pricing. What is Google’s Keyword Planner? And what is it used for?
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